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Tuesday, November 30, 2021

Acquia Builds Out Digital Expertise Platform (DXP) to Unify Developer and Marketer Workflows

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BOSTON–(BUSINESS WIRE)–Acquia at the moment introduced main updates to the Acquia Open Digital Expertise Platform (DXP). These improvements are geared toward accelerating the event and optimization of composable digital experiences by bringing collectively the workflows of once-siloed digital advertising and improvement groups inside a single platform. Automated and machine learning-powered options in each Drupal Cloud and Advertising Cloud—which collectively comprise Acquia Open DXP—make it quicker and simpler to launch new web sites, purposes and advertising campaigns with modular parts.

“The motion towards the composable enterprise is rising as organizations look to achieve agility with plug-and-play companies, and velocity with easier utility improvement and supply,” mentioned Dries Buytaert, Creator of Drupal and Co-founder and CTO of Acquia. “Executing on this technique requires a brand new technical structure and approach for groups to work. Acquia is connecting and automating organizational workflows, spanning content material and knowledge, to hurry improvement of digital experiences at scale.”

Worldwide Knowledge Company (IDC) has acknowledged the usability, extensibility and enterprise-grade capabilities of the Acquia platform, and just lately named Acquia a Chief within the inaugural IDC MarketScape for Worldwide Content material Administration Techniques for Persuasive Digital Experiences 2021 Vendor Evaluation.1

Buytaert will element improvements to Acquia Open DXP throughout his keynote at the moment at Acquia Interact, the corporate’s annual buyer and associate occasion. He will even spotlight the central function that Acquia DAM (digital asset administration) and Acquia PIM (product info administration) options, gained via the current acquisition of Widen, play in Acquia Open DXP.

Drupal Cloud Enhancements Speed up Digital Expertise Improvement

Updates to the Drupal Cloud developer expertise streamline and join workflows to empower fusion groups with no-code/low-code options that span DevOps, WebOps, ContentOps and ExperienceOps. All new merchandise and options can be found on Acquia Cloud Subsequent, the most recent model of Acquia’s cloud platform. Key improvements embrace:

Acquia Code Studio: A brand new, 100% cloud-based improvement atmosphere integrates with GitLab and Acquia Cloud IDE. Builders can now log into Acquia Cloud Platform, spin up an IDE after which click on to connect with GitLab, the platform of selection for utility improvement, utilizing frameworks resembling React, Angular or Vue. With Acquia Code Studio, builders have all of the instruments they should plan, construct, evaluation, check and deploy any Drupal utility—all from a well-known GitLab atmosphere.

Acquia Cloud Actions: A brand new, collaborative launch administration course of automates the method of deploying and managing code to the Acquia Cloud atmosphere. As soon as improvement groups write code, Acquia Cloud Actions manages the construct, check and deploy phases to get code into manufacturing. By eliminating guide processes, Acquia Cloud Actions fuels quicker digital innovation at scale.

Acquia Digital Commerce Integrations: Powered by the no-code Acquia Website Studio, pre-built integration parts make it simple for anybody to assemble digital commerce experiences, together with wealthy product experiences leveraging Acquia’s DAM and PIM. Help for GraphQL and Node.js permits builders to simply lengthen and improve Acquia’s pre-built integrations with any MACH-compliant commerce vendor and lower the time required to ship experiences to as little as 90 days.

Advertising Cloud Enhancements Improve Efficiencies and Insights Throughout Hybrid Groups

Acquia is asserting key improvements to Acquia Advertising Cloud, together with a number of options centered on composable machine studying, analytics, privateness and multi-tenant distributed advertising to empower groups throughout CampaignOps and and MLOps.

Acquia Buyer Knowledge Platform (Acquia CDP) now has a number of new capabilities that drive citizen knowledge science and analytical insights throughout the group. Constructing on Acquia CDP’s world-class knowledge mannequin and analytics platform, Acquia now offers extra intelligence, ROI insights and machine learning-driven efficiencies throughout extra groups and in additional methods than every other buyer knowledge platform available on the market at the moment. New options on this launch embrace:

Multi-Contact Attribution: As the primary attribution resolution constructed on high of a CDP, this new functionality permits entrepreneurs to visualise marketing campaign efficiency via a variety of attribution home windows and timeframes to grasp the true ROI of promoting investments.

ML Studio: A primary-of-its-kind, low-code/no-code machine studying workbench permits knowledge scientists to construct customized machine studying fashions on high of unified knowledge, all inside Acquia CDP.

ML Launchpad: As a part of Acquia CDP analytics, ML Launchpad surfaces machine learning-driven insights into a visible and extremely intuitive dashboard for non-technical entrepreneurs, to allow them to see at-a-glance key insights resembling viewers propensities, really useful actions to take and extra.

Privateness Administration: This new instrument helps compliance with GDPR, CCPA and extra by permitting quicker knowledge erasure.

Acquia can also be introducing new capabilities in Acquia Marketing campaign Studio and Acquia Personalization, together with:

Multi-Tenant Distributed Advertising Automation: This primary-of-its type functionality permits manufacturers utilizing Marketing campaign Studio to scale centralized campaigns throughout a number of manufacturers, geographies and groups, whereas adhering to compliance and governance necessities.

Visible E mail and Touchdown Web page Builder: An extension of WYSIWYG capabilities in Acquia Marketing campaign Studio, this drag-and-drop interface makes it easier than ever to construct emails and touchdown pages for campaigns.

Enhanced A/B Testing: Acquia Personalization now has extra highly effective A/B testing capabilities, together with automated self-optimization, which auto-promotes successful variants with out requiring any time or effort from advertising groups, rising web site conversion and income.

About Acquia

Acquia empowers the world’s most formidable manufacturers to create digital buyer experiences that matter. With open supply Drupal at its core, the Acquia Digital Expertise Platform (DXP) permits entrepreneurs, builders and IT operations groups at 1000’s of worldwide organizations to quickly compose and deploy digital services and products that have interaction prospects, improve conversions and assist companies stand out. Study extra at https://www.acquia.com.

All logos, firm and product names are emblems or registered emblems of their respective homeowners.

1September 2021 – IDC MarketScape – Doc # US47412821

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