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Bahakel Digital Media – Digital Advertising and marketing Analyst – Charlotte, NC

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Bahakel Digital Media – Digital Advertising and marketing Analyst


Digital Advertising and marketing Analyst (DMA) might be a part of the digital operations and advertising and marketing analytics workforce of a regional media firm. The DMA will report efficiency, drive insights, and make optimizations and proposals throughout Bahakel Digital Media’s consumer campaigns. This individual might be centered on marketing campaign traits, attribution modeling, media spend impression, digital marketing campaign effectiveness, buyer engagement, programmatic media shopping for, and extra. The analyst will present actionable insights and evaluation that decide which campaigns are profitable at assembly the advertiser’s advertising and marketing aims. This particular person will assist a workforce of digital gross sales managers and sellers throughout our seven markets.

Principal Duties

  • Develop and keep studies and dashboards, to spotlight promoting marketing campaign efficiency, A/B testing outcomes, viewers insights, and so on., and establish each new companies and upsell alternatives.
  • Handle monitoring pixel placement, troubleshooting, and attribution.
  • Question and analyze advanced information units and extract key, industry-appropriate insights for client-facing studies.
  • Measure and enhance the effectiveness of promoting campaigns throughout a number of media sorts, manufacturers, and enterprise items.
  • Handle and optimize paid social media campaigns (Fb/Instagram, LinkedIn, Snapchat, TikTok) for advertisers and report on outcomes.
  • Collaborate throughout groups: Operations, Analytics, Digiteam, Gross sales.
  • Help with month-to-month co-op reporting and analytics.
  • Carry out ad-hoc information evaluation primarily based on the wants of the enterprise.
  • Carry out different job-related duties as requested.

Minimal Necessities

  • Bachelor diploma or equal expertise.
  • At the very least (2) two years of expertise in digital advertising and marketing and/or information analytics with expertise in driving enterprise efficiency by way of operational insights and analytics.
  • Intermediate to superior proficiency in Excel (operating and creating capabilities, macros, pivot tables, and charts).
  • A spirit of curiosity that drives you to all the time dig deeper and study extra.
  • Should be detail-oriented and obsessive about accuracy.

Most popular

  • Expertise with information visualization instruments (Google Information Studio, Tableau, PowerBI, Snowflake, and so on.)
  • Expertise with paid social media (Fb, Instagram, Pinterest, Snapchat, LinkedIn) technique and marketing campaign administration.
  • Expertise with Google Cloud information warehouse instruments (Google Massive Question, Google Cloud Storage, Google Information Movement).
  • Expertise with Google Analytics
  • Expertise in promoting, advertising and marketing, and/or media {industry}.
  • Means to establish and resolve issues rapidly.
  • Sturdy analytical expertise, together with the power to establish and quantify monetary impression in accordance with advertiser-provided ROI formulation.
  • Expertise with CRM information and process administration software program (Trello, Monday.com, Asana, and so on.).
  • Expertise utilizing PhotoShop is a plus.

Certifications, Licenses, Registrations

  • Drivers License and good driving file.
  • Proof of eligibility to work in the US.

Information, Abilities, And Talents

  • Intermediate to superior proficiency with Microsoft Excel.
  • Understanding of digital advertising and marketing ideas, information visualization, problem-solving, and adaptation expertise to work with numerous internet and marketing campaign administration instruments.
  • Means to anticipate conditions, instruments wanted, and obstacles by way of essential considering and evaluation of enterprise efficiency in partnership with DSMs, gross sales workforce members, and/or the digital advert operations workforce.
  • Means to pay attention successfully, course of data, ask applicable questions for clarification, and execute duties accordingly.
  • Means to work in a high-stress, fast-paced atmosphere managing a number of initiatives and personalities concurrently. Should possess the power to prioritize conflicting duties and keep timeline integrity for initiatives and duties.
  • Should possess wonderful communication expertise and show a capability to resolve all conditions in an expert method.
  • Means to appropriately handle confidential departmental and company data.
  • Will need to have wonderful written, verbal, and public presentation communication expertise.
  • Means to course of data and make suggestions and choices primarily based on information and findings. Means to supply high-quality work merchandise, with consistency, accuracy, and completeness.

About Us

Bahakel Communications, Ltd. is a regional broadcast and digital firm within the southern United States. Bahakel Communications was based in 1953 by Cy Bahakel and continues to be wholly owned and operated by the Bahakel household as we speak. We take pleasure in residing out Cy’s legacy by being a service-oriented firm devoted to serving to our shoppers develop their companies.

Bahakel Digital is the digital company arm of Bahakel Communications, a media firm headquartered in Charlotte, NC with workplaces on the station places in Columbia, SC; Myrtle Seaside, SC; Montgomery, AL; Jackson, TN; Chattanooga, TN; and Colorado Springs, CO.

E-mail resumes to:

Josef Koefer

[email protected]

or mail to:

Josef Koefer

Advert Operations and Advertising and marketing Analytics Supervisor

Bahakel Digital Media

1 Tv Place

Charlotte, NC 28205


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