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CarGurus Publicizes Government Management Change, Sarah Welch to Exit and Dafna Sarnoff to Be part of as Chief Advertising and marketing Officer

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CAMBRIDGE, Mass., Nov. 16, 2021 (GLOBE NEWSWIRE) — CarGurus, Inc. (Nasdaq: CARG), a multinational, on-line automotive platform for getting and promoting automobiles, immediately introduced a transition in its govt staff with Sarah Welch stepping down and Dafna Sarnoff becoming a member of the corporate as Chief Advertising and marketing Officer.

Dafna Sarnoff, a veteran advertising and marketing chief, will be part of CarGurus as CMO on December 8. Sarnoff has deep expertise serving to progressive firms obtain vital development. Most not too long ago, she led advertising and marketing and operations for the fast-growing, Boston-based client digital safety firm Aura. She beforehand led advertising and marketing for Intersection, a Google-backed experience-driven know-how and media firm, and for Yodle, a digital advertising and marketing Saas enterprise which was acquired by Net.com. Sarnoff additionally brings a decade of expertise as a profitable client and B2B advertising and marketing chief at American Categorical, after beginning her profession in administration consulting at Bain & Firm.

“I’ve unimaginable confidence in Dafna’s management and expertise in each advertising and marketing self-discipline from acquisition to retention, efficiency to model,” stated Sam Zales, President and COO of CarGurus. “This can be a pivotal time for our enterprise and our model as we evolve from the nation’s main automotive market to a strong digital vacation spot that provides shoppers and sellers the arrogance to purchase, personal, or promote any car, anyplace, on the proper value and in the correct manner for them.”

Sarnoff is becoming a member of CarGurus as the corporate is poised for one more stage of expansive development and delivering new worth to shoppers and sellers with the launch of its digital commerce capabilities. By way of the corporate’s digital wholesale subsidiary, CarOffer, CarGurus not too long ago launched its CarGurus™ Instantaneous Max Money Provide product, permitting shoppers to promote their vehicles 100% on-line with the most effective provide that’s mechanically sourced from 1000’s of sellers. As shoppers present their desire to do extra of the automobile procuring and promoting processes on-line, CarGurus will proceed to create digital retail options to assist dealerships shut extra enterprise via the corporate’s transaction-enabled market.

“CarGurus brings a historical past of main the {industry} in creating a greater car-shopping expertise via superior information and know-how options that drive belief and transparency. I’m thrilled to have the ability to convey my expertise accelerating enterprise development with model and advertising and marketing execution to develop on that legacy, and to appreciate the unimaginable alternative forward of us within the automotive digital commerce enviornment,” stated Sarnoff.

Welch has led client advertising and marketing at CarGurus since 2016 and has performed a pivotal function in driving the model’s viewers development to change into essentially the most visited automotive procuring website in the US1 and constructing a full-scale client advertising and marketing perform.

“Sarah has carried out an exquisite job main our client advertising and marketing efforts over the previous 5 and a half years, serving to CarGurus change into the well-known model it’s immediately. We’re grateful for her many contributions to our enterprise,” stated Jason Trevisan, CEO. “I’m thrilled to have Dafna be part of CarGurus and am assured that her confirmed means to construct category-leading manufacturers will gasoline our innovation and development as we head into our subsequent transformative chapter.”

About CarGurus
CarGurus (Nasdaq: CARG) is a multinational, on-line automotive platform for getting and promoting automobiles that’s constructing upon its industry-leading listings market with each digital retail options and the CarOffer on-line wholesale platform. The CarGurus market offers shoppers the arrogance to buy or promote a car both on-line or in-person; and provides dealerships the facility to precisely value, successfully market, immediately purchase and rapidly promote automobiles, all with a nationwide attain. The corporate makes use of proprietary know-how, search algorithms and information analytics to convey belief, transparency, and aggressive pricing to the automotive procuring expertise. CarGurus is essentially the most visited automotive procuring website within the U.S. (supply: Comscore Media Metrix® Multi-Platform, Automotive – Info/Sources, Complete Visits, Q3 2021, U.S.).

CarGurus additionally operates on-line marketplaces underneath the CarGurus model in Canada and the UK. In the US and the UK, CarGurus additionally operates the Autolist and PistonHeads on-line marketplaces, respectively, as impartial manufacturers.

To be taught extra about CarGurus, go to www.cargurus.com and for extra details about CarOffer, go to www.caroffer.com.

CarGurus® is a registered trademark of CarGurus, Inc., and CarOffer® is a registered trademark of CarOffer, LLC. All different product names, emblems and registered emblems are property of their respective homeowners.

© 2021 CarGurus, Inc., All Rights Reserved.

Cautionary Language Regarding Ahead-Trying Statements
This press launch contains forward-looking statements. All statements contained on this press launch apart from statements of historic information, together with, with out limitation, statements concerning: our expectations for Ms. Sarnoff’s contributions, success and the related management transition; our evolution to turning into a strong digital vacation spot; our expectations for CarGurus’ Instantaneous Max Money Provide product and digital retail choices, together with growth plans and the worth proposition for each shoppers and sellers; and our enterprise and technique are forward-looking statements. The phrases “anticipate,” “imagine,” “proceed,” “estimate,” “count on,” “information,” “intend,” “doubtless,” “could,” “will” and related expressions and their negatives are supposed to establish forward-looking statements. We have now primarily based these forward-looking statements on our present expectations and projections about future occasions and monetary developments that we imagine could have an effect on our monetary situation, outcomes of operations, enterprise technique, short-term and long-term enterprise operations and targets and monetary wants. These forward-looking statements are topic to various dangers and uncertainties, together with, with out limitation, dangers associated to our development and skill to develop our income, {our relationships} with sellers, competitors within the markets through which we function, market development, our means to innovate, our means to appreciate advantages from our acquisitions and efficiently implement the combination methods in connection therewith, pure disasters, epidemics or pandemics, like COVID-19 that has negatively impacted our enterprise, our means to function in compliance with relevant legal guidelines, in addition to different dangers and uncertainties as could also be detailed occasionally in our Annual Stories on Kind 10-Ok and Quarterly Stories on Kind 10-Q and different reviews we file with the Securities and Trade Fee. Furthermore, we function in very aggressive and quickly altering environments. New dangers emerge occasionally. It isn’t doable for our administration to foretell all dangers, nor can we assess the influence of all elements on our enterprise or the extent to which any issue, or mixture of things, could trigger precise outcomes to vary materially from these contained in any forward-looking statements we could make. In mild of those dangers, uncertainties and assumptions, we can not assure that future outcomes, ranges of exercise, efficiency, achievements or occasions and circumstances mirrored within the forward-looking statements will happen. We’re underneath no responsibility to replace any of those forward-looking statements after the date of this press launch to adapt these statements to precise outcomes or revised expectations, besides as required by regulation. It is best to, subsequently, not depend on these forward-looking statements as representing our views as of any date subsequent to the date of this press launch.

Press Contact
Brian Kramer
CarGurus
[email protected]

Investor Contact:
Kirndeep Singh, Vice President of Investor Relations
[email protected]

1 Supply: Comscore Media Metrix® Multi-Platform, Automotive – Info/Sources, Complete Visits, Q3 2021, U.S.



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