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Tuesday, November 30, 2021

Companion highlight: An interview with Artefact on Amazon Advertising Cloud

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Interview of Thomas Faure – Consulting Director – Information and digital advertising, eCommerce Lead at Artefact

Amazon Advertisements: What’s Artefact’s strategy to Amazon Advertising Cloud (AMC)?

Thomas Faure: “Advising on manufacturers’ e-retail methods and serving to them promote on-line extra successfully has been one among our high strategic aims over the previous years, particularly through the COVID-19 interval. Collaborating with Amazon Advertisements, and AMC particularly, is a giant step ahead in leveraging a number of sign sources and forming new insights to gas each advertising and class administration.

AMC is a crucial asset for Artefact and our shoppers for 3 important causes:

At Artefact, we harness our AMC experience to ship fast and actionable data-driven insights to manufacturers. For instance, over the previous couple of months, we now have supported a serious leisure firm who’s wanting to adapt and optimise its media funding to assist new product launches. We had been tasked to outline what the perfect media format and viewers combine must be to maximise enterprise influence out of their Amazon DSP funding. With AMC, we had been capable of:

  • Analyse the marketing campaign recency to assist guarantee optimum efficiency

  • Perceive the frequency capping influence on gross sales by viewers segments

Amazon Advertisements: What’s your suggestion for an advertiser who’s getting began with AMC?

Thomas Faure: “We suggest a four-step strategy:

  1. AMC set-up:
    At Artefact, we assist manufacturers to activate AMC occasion and facilitate the aggregation of various datasets together with Amazon Advertisements alerts and advertisers’ first-party datasets. As well as, information high quality evaluation is strategic to making sure enter relevancy and later evaluation consistency.
  2. Map use circumstances:
    Relying on model’s enterprise context and challenges, completely different evaluation might be run by AMC. Artefact have constructed a library of use circumstances on viewers, measurement and operations. This permits us to shortly prioritise related tasks primarily based on model’s wants.
  3. Check and study:
    We suggest an excellent agile strategy, by beginning with primary use circumstances on small scale (e.g. one model/product sort x one nation), study from it, make optimisation and quantify enterprise influence. This step will help us shortly seize learnings and determine use circumstances that may be scaled.
  4. Scale:
    Leveraging insights from step three, scaling permits Artefact and model groups to deploy a wider scope of use circumstances and utilise them to additional increase enterprise influence for a broader set of merchandise and nations.”

Amazon Advertisements: What distinctive techniques do you utilize or have you ever found in your time working with AMC?

Thomas Faure: “To achieve working with AMC, we suggest manufacturers to concentrate to the next areas:

  • Expertise – Construct a hybrid group composed of enterprise personnel who perceive the model technique, media consultants managing promoting campaigns and information analysts with tech competencies.

  • Organisation – Undertake an agile methodology by working in sprints to shortly get learnings out of the preliminary AMC use circumstances, evaluate them with the promoting group, check their effectivity and scale for broader adoption and optimisation.

  • Information – Onboard all related first-, second- and third-party information units to discover new use circumstances utilizing richer alerts

  • Tech – Aside from utilizing the usual educational queries, additionally construct your personal question library to allow simple repeat utilization and scaled software in any respect campaigns and nations.”


Artefact SA revealed this content material on 19 November 2021 and is solely chargeable for the data contained therein. Distributed by Public, unedited and unaltered, on 20 November 2021 14:33:04 UTC.

Publicnow 2021

Gross sales 2021 89,3 M
101 M
101 M
Internet earnings 2021 9,37 M
10,6 M
10,6 M
Internet money 2021 6,39 M
7,21 M
7,21 M
P/E ratio 2021 27,7x
Yield 2021
Capitalization 266 M
301 M
300 M
EV / Gross sales 2021 2,91x
EV / Gross sales 2022 2,37x
Nbr of Staff
Free-Float 50,7%

Period :
Interval :

Artefact Technical Analysis Chart | MarketScreener

Technical evaluation tendencies ARTEFACT

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Tendencies Bullish Bullish Bullish

Revenue Assertion Evolution


Companion highlight: An interview with Artefact on Amazon Advertising Cloud


Imply consensus OUTPERFORM
Variety of Analysts 2
Final Shut Worth

7,81 €

Common goal worth

7,90 €

Unfold / Common Goal 1,15%

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