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Friday, December 3, 2021

How First-Celebration Knowledge Is Reshaping Digital Promoting | Sponsored Content material | Tech-Discuss Webinar

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Discover out why first-party knowledge is not unique to buyer relationship administration. Hear from Canadian Tire’s Greg Shelly, vp, enterprise digital advertising, and ActionIQ’s Tamara Gruzbarg, head of buyer insights and technique, as they focus on first-party knowledge as a surefire option to successfully perceive and interact with clients and prospects.

Be a part of this webinar and study:

  • First-party knowledge’s function in efficiency advertising—together with prospecting, acquisition, and retargeting
  • How manufacturers, like Canadian Tire and others, can monetize owned knowledge to broaden income streams whereas upholding shopper privateness
  • How a buyer knowledge platform can assist modernize your tech stack to deal with first-party knowledge initiatives


Greg Shelly is vp, enterprise digital advertising at Canadian Tire. Greg is answerable for all digital advertising efforts throughout all the company. Greg’s background spans enterprise perception and analytics with a powerful deal with digital and ecommerce, offering options for manufacturers reminiscent of Dell and McDonald’s.

Tamara Gruzbarg is head of buyer insights and technique at ActionIQ. Tamara is an knowledgeable analytics govt who has led knowledge initiatives throughout a number of industries together with digital, publishing, finance, analysis, consulting, and retail. As head of buyer insights, she works with purchasers to appreciate the worth of the insights that reside of their knowledge and the ability of ActionIQ to make data-driven advertising a actuality. Tamara joined ActionIQ after having been a consumer of the platform herself at a number of organizations.


Nancy Taffera-Santos is senior vp of media options and technique at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media enterprise, creating packages for main advertisers. Nancy’s background consists of 30 years of gross sales, advertising, and promotions expertise in media, net analytics, and check and measurement {hardware}. In her downtime, Nancy stays lively serving on alumni, nonprofit and commerce affiliation boards.

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