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Tuesday, December 7, 2021

In week-long COC submitting, Robredo and Marcos dominated social media, says analytics agency

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Leni Robredo (left) and Bongbong Marcos: Little question, they’re an enormous drive within the social media world.

MANILA, Philippines — Vice President Leni Robredo and former senator Bongbong Marcos generated probably the most social media buzz earlier than and in the course of the week-long (October 1-October 8) submitting of the certificates of candidacy (COC), in line with a examine by a media analytics agency Isentia PH.

Of their Prelude to the Polls report obtained by INQUIRER.internet on Wednesday, Isentia PH stated that their monitoring of social media channels Fb, Twitter, Reddit and YouTube confirmed that Robredo garnered round 1.7 million social buzzes. Compared, Marcos got here in second with 1.1 million social buzzes.

In the meantime, Manila Mayor Isko Moreno, one other presidential aspirant, bought 390,000 social media buzzes, Senator Ronald dela Rosa with 254,000 social media buzzes, and Senator Manny Pacquiao with 210,000 Senator Panfilo Lacson with 60,000 buzzes.

“Notably, Robredo and Marcos gained extra mentions than every of the opposite candidates mixed. The prevailing stress between the 2 – stemming from their rivalry for the Vice Presidential race within the 2016 elections, and a number of accusations of election fraud – has led to heavy on-line discussions from netizens supporting or criticizing both candidate,” Isentia PH stated.

“This is able to be the catalyst for the 2’s rise in mentions,” it added.

Based on Isentia PH, whereas their evaluation doesn’t point out optimistic or destructive social media buzz, different candidates can see it as a device to establish why Robredo and Marcos had a large hole in social media engagement.

“The trajectory in a mixture of arguments, praises, and social media parley pertaining to Robredo and Marcos is an space the opposite candidates ought to look into,” the agency stated.

“The remainder of the presidentiables can delve into the favorable or unfavorable dialog drivers and thematic messages popping out of Robredo and Marcos mentions which can assist them perceive what drove the hole of their buzz and if there [are] any underlying attributions they will take a cue from,” it added.

For instance, Isentia PH stated that Lacson’s determination to announce his candidacy forward of the pack didn’t translate to social media engagement.  The agency additionally famous that since Lacson filed his certificates of candidacy (COC) on the identical day that Marcos did, he needed to share social media engagement with one other candidate.

“Senator Ping Lacson’s early announcement – going down on September 8 – didn’t translate to sustained on-line buzz as Lacson logged the bottom mentions amongst all candidates throughout this era. Including to this, Senator Lacson filed his COC on the identical day as Bongbong Marcos, exhibiting his mentions drowning out within the sea of social media discussions,” Isentia PH claimed.

“With the appreciable buzz linked to Marcos, Senator Lacson’s submitting was nonetheless overshadowed. Candidates should take heed to when and the place they’d launch their supplies and put together for strategic content material within the occasion of an unanticipated announcement or taking place kickoff on the identical time. Timing and selection of precedence platforms are vital components to look into throughout crucial milestones of the elections,” it added.

Isentia PH additionally cited Moreno for instance of why candidates want to observe their media positioning. He garnered a number of social media buzzes when he filed his COC on October 4.  Nonetheless, engagements returned on October 8, when he confirmed his frustration concerning the hashtag #WithdrawIsko which was a name for him to give up the race in favor of Robredo.

“Whereas he made rounds on the identical day, his title peaked extra on October 8 after he ignited in anger at a press convention responding to the coined #WithdrawIsko that trended – a catalyst of which was Vice President Robredo’s determination to run for President,” the agency stated.

“This means that the best way a candidate reacts or responds to crucial mentions drives conversations, albeit blended that would make or break his media positioning. A candidate should stay to be on their toes and needs to be actively conscious of mentions and messages referring to their title, and therefore persistently monitor,” it defined.

Apart from this, the corporate stated that the folks may additionally be taught from what different groups did proper — like within the case of Robredo’s marketing campaign group after they embraced the “Leni Lugaw” moniker as a substitute of making an attempt to cover or shrink back from the supposedly destructive insinuation.

“As anticipated, not everybody was supportive of Vice President Robredo’s declaration to run for President. Some netizens branded her as “Leni Lugaw” (porridge) as an insult. This was prompted after photos of her marketing campaign group related to porridge unfold on-line in the course of the 2016 elections,” Isentia PH stated.

“Regardless of this, Vice President Robredo’s camp was able to counter the supposed insult. She embraced the “lugaw” model and turned the smear try and her benefit by serving rice porridge to the attendees of her presidential bid announcement,” it added.

The 2022 presidential race is shaping as much as be tight, with large names making large strikes in current days.  On Tuesday, Davao Metropolis Mayor Sara Duterte, who substituted as a vice presidential candidate, formalized her tandem with Marcos, even when they have been operating below totally different events.

Becoming a member of Robredo, Moreno, Lacson, Marcos, Pacquiao, and labor chief Leody de Guzman within the presidential race is Senator Bong Go, who substituted for the presidency.  Controversial navy man and retired Armed Forces of the Philippines Lt. Gen. Antonio Parlade Jr. has additionally thrown his hat for the seat in Malacañang.


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