Returning for its second season, ‘The Digital Makeover – Entrepreneurs can change the world’ can be coming to a display screen close to you this month as The Drum and Meta assemble a crack squad of selling consultants to rework two small companies (SMBs) with a digital shot within the arm in a brand new four-part docuseries.
Digital instruments and applied sciences present an enormous alternative for SMBs across the globe to achieve their full potential – however not each SMB has the advertising know-how or entry to make them work. And for a enterprise constructed on analogue methods of working, figuring out what digital instruments can be found, the place to start out and what to do subsequent can appear a frightening activity.
This yr, the main target turns to serving to two small companies of at the moment change into the large companies of tomorrow. All through the sequence, we comply with the tales of Jim Little of Caurnie Soaperie in Kirkintilloch, Scotland and Alice Liu of Grand Tea and Imports in Chinatown, New York.
Each companies can be given a digital makeover to help their world ambitions and present the function that entrepreneurs can play in driving a higher objective and serving to help struggling companies whereas creating job alternatives for communities on the entire.
The Drum and Meta , together with a crew of consultants from Bow & Arrow, VMLY&R, Stand, optimiZion, Dole Sunshine Firm, SharpEnd, Publicis Commerce, Chipotle, Wes Morton Technique, Full Bleed Design, R/GA, Completely satisfied Cog, USC and Bacardi, have kindly donated their time, help and abilities throughout advertising, e-commerce, design, packaging and extra, to generate methods that may convey these companies into the digital age.
Throughout the 4 episodes, viewers will study in regards to the challenges these SMB house owners face and the place they want help of their digital transformation journeys. As well as, we comply with the inventive course of because the groups work collectively to plan and suggest plans to rework these companies.
The brand new sequence follows the success of season one, the place three groups of entrepreneurs from the UK, US and Singapore helped scale three minority-owned companies. The sequence highlighted the true energy that advertising can play in altering the world for the higher, throughout a yr that no enterprise – not least SMBs – have been ready for.
Season Two of ‘The Digital Makeover – Entrepreneurs Can Change the World’ can be launching on Tuesday ninth November.
Register now to be among the many first to see when the primary episode drops.