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LG And Tennessee Titans Host ‘Second Life’ Tailgate For Followers To Donate Undesirable Clothes & Give Again

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Clothes Drive to Elevate Consciousness of Clothes Waste, Encourage Individuals to Scale back Their Vogue Footprint with Accountable Clothes Care, Donations and Upcycling

NASHVILLE, Tenn., Nov. 12, 2021 /PRNewswire/ — As a part of their multi-year partnership, LG Electronics USA – a pacesetter in laundry innovation and material care – and the Tennessee Titans introduced they may host a clothes drive forward of the sport in opposition to the New Orleans Saints on Nov. 14th as a part of LG’s “Second Life” marketing campaign that was designed to assist folks cut back their style footprint and provides again to the group by taking accountable motion by way of material care, clothes donations and upcycling. The clothes drive will happen simply exterior of Nissan Stadium from 10:00 AM to 12 Midday, giving Titans followers the possibility to donate used clothes that will likely be washed and distributed to a group beneficiary supporting native households in want of unpolluted garments.

LG Second Life East Coast Tour

Because the official residence equipment and tv companion of the Tennessee Titans, LG’s Second Life clothes drive is only one of initiatives surrounding the model’s bigger multi-year partnership with the Titans, which focuses on supporting Tennesseans and giving again to the group the place each organizations work and reside.

The East Coast leg of LG’s Second Life tour kicked off earlier this fall with stops in New York, North Carolina and Georgia and can conclude in Tennessee—residence to LG’s state-of-the-art residence equipment manufacturing unit in Clarksville. Over the course of the tour, LG plans acquire greater than 5,000 kilos of undesirable textiles, which will likely be cleaned in LG washers and dryers earlier than giving them a “second life” by way of donations to area people organizations and accountable recycling. All salvageable clothes collected at Nissan Stadium will likely be donated to native beneficiary, Individuals Loving Nashville.

“Following a number of profitable stops alongside the East Coast, LG is happy about extending our Second Life Tour to Nashville and galvanizing residents and Titans’ followers to affix our mission to observe accountable material care whereas supporting a beautiful trigger,” stated Gail Conroy, senior director of promoting at LG Electronics USA. “Annually, hundreds of thousands of kilos of undesirable textiles find yourself in landfills. Via our partnership with the Titans, we hope to proceed encouraging folks to do their half to enhance the surroundings, assist deliver communities collectively and be sure that Life’s Good in Tennessee.”

“Most of us have undesirable clothes sitting in our dressers and closets at residence that we have been that means to wash out for some time,” stated Titans Sr. Vice President, Chief Advertising and Income Officer Gil Beverly. “We’re asking all Titans followers to deliver these garments all the way down to Nissan Stadium Sunday and permit LG to take them off your palms and into the palms of those that want it most. The LG Second Life Tour has gathered 1000’s of kilos of clothes all through our nation, and we’re hoping that by the top of its cease right here in Nashville, that depend has risen even greater.”

The LG Second Life tailgate with the Tennessee Titans is open to the general public and customers could have a chance to donate clothes, choose up classic finds from Spherical Two’s clothes swap and laundry goodie baggage, get tips about easy methods to cut back their style footprint, and the primary 500 followers to donate clothes will obtain a $10 concession voucher. To become involved, they’ll merely drop off clothes to donate and swap.

LG launched its Second Life marketing campaign earlier this spring, kicking off with a West Coast clothes drive that collected greater than 5,000 kilos of undesirable textiles. All collected gadgets handed by way of LG’s wash heart in The Angels the place they had been sorted, totally cleaned and refreshed utilizing LG’s top-rated, ultra-capacity LG washers and dryers and LG Styler steam closets that ship the very best in material care. Unsalvageable clothes was used for a limited-edition capsule assortment in partnership with designer Nicole McLaughlin, and all remaining clothes was donated to native community-based beneficiaries together with the Los Angeles LGBT Middle, Huge Brothers Huge Sisters of Central New Mexico, Central Arizona, and Southern Nevada.

LG and Titans Partnership
Earlier this 12 months, LG introduced a multi-year strategic partnership with the Tennessee Titans to develop group programming and experiential occasions that commemorate Tennesseans within the residence of LG residence home equipment. The partnership kicked off by offering on-the-ground help to flood-ravished neighbors in Humphreys County, Tenn. The 2 organizations labored collectively to ship important provides to the Waverly Central Excessive College soccer workforce, which was affected by latest flooding in Western Tennessee. Shifting ahead, the partnership will embrace a number of group applications and initiatives aimed toward bringing to life three key pillars of the partnership: Greener Dwelling, Wholesome House, and Thoughts & Physique.

Do Good, Really feel Good, Life’s Good
LG Second Life, together with LG’s dedication to carbon neutrality in all of its operations by 20301, are simply a few of the steps LG is taking towards its ESG (environmental, social and company governance) philosophy to make the world higher. With ENERGY STAR® licensed home equipment and its increasing eco-friendly companies reminiscent of electrical automobile (EV) parts and options and renewable vitality, LG is dedicated to doing its half. Be taught extra right here.

To study extra about LG’s Second Life Marketing campaign, go to www.lg.com/us/laundry/lg-second-life.

1 http://www.lgnewsroom.com/2019/05/lg-commits-to-carbon-neutrality-by-2030/

About LG Electronics USA
LG Electronics USA, Inc., based mostly in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion world innovator in know-how and manufacturing. In the USA, LG’s give attention to Innovation for a Higher Life is exemplified by a variety of revolutionary residence home equipment, residence leisure merchandise, cellphones, industrial shows, air con programs, photo voltaic vitality options and automobile parts. The “Life’s Good” advertising theme encompasses how LG is devoted to folks’s happiness by exceeding expectations right this moment and tomorrow. LG is a 2020 ENERGY STAR® Associate of the Yr-Sustained Excellence. www.LG.com.

LG And Tennessee Titans Host 'Second Life' Tailgate For Fans To Donate Unwanted Clothing & Give Back

LG And Tennessee Titans Host ‘Second Life’ Tailgate For Followers To Donate Undesirable Clothes & Give Again

LG Logo (PRNewsfoto/LG Electronics USA) (PRNewsfoto/LG Electronics USA)

LG Emblem (PRNewsfoto/LG Electronics USA) (PRNewsfoto/LG Electronics USA)

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SOURCE LG Electronics USA



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