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Saturday, January 22, 2022

Main digital advertising firm, Pure search engine optimisation, proclaims acquisition of This Facet Up

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New Zealand’s most outstanding search engine optimisation and digital advertising company is worked up to announce the acquisition of data-led, specialist ecommerce and programmatic digital promoting company, This Facet Up.

This Facet Up enhances Pure search engine optimisation’s steady of manufacturers, consisting of Pure search engine optimisation, Digital Popcorn, and Conversion Surgeons – rounding out the market chief’s data-led ecommerce and programmatic advertising portfolio.

A specialisation in ecommerce couldn’t come at a greater time as Covid-19 and its related lockdowns have accelerated the expansion of on-line purchasing by about six years. The long run is right here now, with numbers from Shopify confirming a 27% enhance in on-line spend within the first half of 2021. Not all of this spend was going offshore both; a excessive proportion (71%) was spent with native retailers. The alternatives are there for Kiwi corporations to grab now.

This Facet Up’s workforce of 9 – led by Managing Director and trade veteran Steve Crowe – will likely be becoming a member of the Pure search engine optimisation workforce, rising the full variety of workers near 100. This Facet Up brings long-standing consumer relationships together with Harrisons Carpets and Walker & Corridor Jewelry. These shoppers will likely be in good firm alongside Pure search engine optimisation’s enduring accounts together with Subaru, Datacom, and Bridgestone.

“We’re ecstatic to have the This Facet Up workforce on board with us,” says Richard Conway, Pure search engine optimisation’s CEO and Founder. “I’ve identified Steve since we have been each simply beginning out on this enterprise greater than a decade in the past. Not solely will their choices complement and strengthen our personal, however our values are nicely aligned additionally. The true care and powerful buyer focus that This Facet Up embody helps our mission to ‘do digital the proper manner’, and we are able to now supply an entire turnkey answer to eCommerce shoppers – a web-based retailer with search engine optimisation constructed into it from day one”.

“The deal was achieved the proper manner – that trustworthy, Kiwi manner we like – too,” Conway shares. “We caught up for a drink and acquired it achieved with a handshake. By the point the attorneys drew up the ultimate paperwork, it was the identical deal that we’d hashed out. I’m thrilled to faucet into extra of Steve’s precious experience and insights as we lean extra into the ecommerce house.”

Well timed for extra causes than one, the acquisition of This Facet Up marks one other milestone in a profitable 12 months for Pure search engine optimisation. Earlier this 12 months, Pure search engine optimisation was appointed the official search engine optimisation companies supplier for NZME. This follows the continued success of Richard’s ebook, ‘How you can get to the highest of Google search’– the one Australasian-focused search engine optimisation ebook printed thus far.

No stranger to the awards circuit, This Facet Up deliver multi-year Interactive Promoting Bureau awards as they be part of Pure search engine optimisation, which stays New Zealand’s most awarded unbiased search company.

“I’m actually excited to see the subsequent evolution of This Facet Up. Our specialised e-commerce functionality mixed with Pure search engine optimisation’s scale and techniques will likely be formidable.

I didn’t take into account partnering with anybody else; Pure search engine optimisation have been leaders within the search and analytics house for 12 years.” says Crowe.

“That is positively the beginning of one thing thrilling!’ Conway provides, “It’s the right match.”

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