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Tuesday, November 30, 2021

Media practitioners requested to develop expertise in digital advertising and marketing

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Mr. Martin Thompson Ntem — Initiatives Supervisor, Cadi Media and Communication Seek the advice of

The Initiatives Supervisor of Cadi Media and Communication Seek the advice of, Mr. Martin Thompson Ntem, has referred to as on communication college students and practitioners to amass expertise in digital advertising and marketing and on-line media content material creation since the way forward for the career is unsure and evolving.

In keeping with him, the fundamental roles of the communication practitioners preserve altering such that the school-based curriculum doesn’t handle all, therefore digital advertising and marketing is the reality nobody can ignore.

Talking on the finish of a four-day Digital Advertising and marketing and Communication Masterclass final Sunday, the tasks supervisor mentioned that Cadi Communication thought of it crucial to organise the coaching because of the current adjustments in client behaviour.

He added that because of the pandemic, much more prospects had moved on-line, and as such digital advertising and marketing expertise was the suitable solution to fulfill that demand.


In his opinion, shoppers are in control of the transaction therefore the necessity to alter or fail.

On the impression of the coaching, Mr. Ntem mentioned the organisation had outfitted individuals with some employable expertise corresponding to digital advertising and marketing, communication expertise, social media administration and content material creation.

“The coaching was to assist the youth achieve the talents and data vital for digital advertising and marketing.

The world has remodeled, partly attributable to COVID-19 and so many actions have moved on-line and the necessity to equip the youth with the talents to play on this stage birthed this coaching”.

In regards to the future, Mr. Ntem mentioned numerous effort was being put in place to copy this coaching in different components of the nation as the necessity for digital entrepreneurs’ surged.


Some individuals who benefitted from the coaching described it as well timed as a result of it broadened their data concerning company communications observe.

The Chief Govt Officer (CEO) of Fafa Radio within the Volta Area, Emmanuel Ketaman, who was a participant mentioned no matter he had learnt from the coaching would assist him to advertise their work on the digital area going ahead.

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