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Friday, December 3, 2021

Meet the advertising and marketing execs of the ten largest nonprofit well being programs

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Listed here are the advertising and marketing executives of the ten largest nonprofit well being programs:

Nick Ragone. Chief Advertising and marketing and Communications Officer and Govt Vice President of Ascension (St. Louis): Mr. Ragone has overseen model technique, advertising and marketing, public relations and social media technique for the 139 hospitals and its subsidiaries since 2016. Mr. Ragone has led the nationwide rebranding of Ascension’s native well being programs and websites of care to undertake the unified Ascension title, the biggest such endeavor ever within the well being system area. Mr. Ragone optimized the advertising and marketing and communications method to strengthen its model and mission throughout greater than 2,600 care services and with a workforce of greater than 150,000 workers. Mr. Ragone has a bachelor’s diploma in political science and a Juris Physician from Brunswick, N.J.-based Rutgers College.

Adam Rice. Senior Vice President of Advertising and marketing at CommonSpirit Well being (Chicago): Mr. Rice has held govt advertising and marketing roles on the system of 137 hospitals since 2013. Previous to becoming a member of the system, he was the director of selling and client gross sales at Blue Cross Blue Defend of Arizona, the place he served for almost 12 years. With the payer, he outlined technique in addition to developed and executed gross sales and advertising and marketing methods to focus on progress markets.

Julie Spencer Washington. Chief Advertising and marketing, Communications and Expertise officer at Trinity Well being (Livonia, Mich.): Ms. Spencer Washington enhances strategic advertising and marketing, model constructing, demand creation and digital communication for the system’s 92 hospitals. Earlier than becoming a member of Trinity, she was the chief advertising and marketing officer for Champion Petfoods, the place she drove income progress, expanded international and e-commerce distribution and launched the corporate’s model campaigns. She earned her bachelor’s diploma in chemistry and psychology from Atlanta-based Emory College and her MBA from Washington College in St. Louis.

Nikki Moll. Senior Vice President of Advertising and marketing and Communications at Baylor Scott & White Well being (Dallas): Ms. Moll has served with the system of 52 hospitals since 2004. She has served in her present position since 2017. She beforehand was the vice chairman of public relations, the place she was accountable for information, social media and public relations administration. Earlier than transitioning to advertising and marketing, Ms. Moll held a number of reporter and producer positions at native tv stations. She has a journalism diploma from College Park, Texas-based Southern Methodist College.

Vickie White. Chief Model and Advertising and marketing Officer at AdventHealth (Altamonte Springs, Fla.): Ms. White has labored for the system of fifty hospitals since 2000. She was appointed advertising and marketing chief in February 2020. She beforehand held govt advertising and marketing and innovation positions on the system’s Florida division. Ms. White has a advertising and marketing diploma from the College of Central Florida in Orange County.

Kimber Severson. Chief Advertising and marketing Officer at Sanford Well being (Sioux Falls, S.D.): Ms. Severson turned the system’s chief advertising and marketing officer in 2020. She beforehand served because the system’s vice chairman of selling, a place she held for 2 years. Previous to becoming a member of Sanford, Ms. Severson served because the vice chairman of gross sales and advertising and marketing at well being IT firm DocuTap and ran her personal design and branding enterprise. She has a grasp’s diploma in organizational communication and a bachelor’s diploma in speech communication research, each from the College of South Dakota in Vermillion.

Dean Walters. Vice President and Chief Advertising and marketing Officer at UPMC (Pittsburgh): Mr. Walters has served as UPMC’s vice chairman and chief advertising and marketing officer since 2012. Previous to this position, he served because the system’s vice chairman of regional and nationwide scientific advertising and marketing for 3 years. From 1995-2009, Mr. Walters served because the vice chairman of public and authorities affairs at Kids’s Hospital of Pittsburgh, which has since merged with UPMC. He earned a grasp’s diploma in enterprise administration and a bachelor’s diploma in journalism from Pittsburgh-based Duquesne College.

Joseph Kelly. Govt Vice President and Transformation and Enterprise Improvement Officer at Mercy (St. Louis): Mr. Kelly joined Mercy in 2014 as senior vice chairman and chief advertising and marketing officer. His title modified to govt vice chairman and chief advertising and marketing and enterprise improvement officer in 2018. Previous to becoming a member of Mercy, Mr. Kelly served because the senior vice chairman of worldwide advertising and marketing at Aetna and held advertising and marketing management roles at Swiss Re’s business enterprise, in addition to Common Electrical’s international asset safety and industrial dangers companies. He earned a grasp’s diploma in enterprise administration from the College of Notre Dame in South Bend, Ind., and a bachelor’s diploma in advertising and marketing from DePaul College in Chicago.

Kristy LoRusso. Nationwide Chief Advertising and marketing Officer at Kaiser Permanente (Oakland, Calif.): Ms. LoRusso started serving as Kaiser Permanente’s interim nationwide chief advertising and marketing officer in March 2020, and the title turned everlasting 5 months later. She joined the system in 2007 as its vice chairman of digital and direct advertising and marketing. Ms. LoRusso beforehand served in advertising and marketing management roles at Yahoo!, Time and the Walt Disney Co. She earned a bachelor’s diploma in psychology from the College of Connecticut in Storrs.

Lisa Leuning. Director of Advertising and marketing, Technique and Product Development at Avera Well being (Sioux Falls, S.D.): Ms. Leuning has served as Avera Well being’s director of selling, technique and product progress since 2019. She beforehand served as a advertising and marketing technique companion on the system for 3 years. Previous to becoming a member of Avera Well being, Ms. Leuning served in advertising and marketing roles at Capital Card Providers, the Nice Plains Zoo and Delbridge Museum, and Paulsen Advertising and marketing. She earned a grasp’s diploma in enterprise administration from the College of Sioux Falls and a bachelor’s diploma in English and multimedia from Dakota State College in Madison, S.D.





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