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New Private Equity Company GrowthCurve Acquires Brightway Insurance coverage plan | Franchise Info

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Brightway Insurance coverage insurance policies almost helped GrowthCurve Funds make historic previous because the non-public fairness agency’s very first expenditure. Although that distinction went to Mistplay, a system for cellular gamers that allows clients to receives a commission rewards by having fun with video games on their cellphone, Brightway co-founder Michael Miller isn’t any a lot much less energized about GrowthCurve’s bulk monetary funding within the insurance coverage protection group he designed along with his brother, David Miller.

“It was hand to glove,” defined Michael Miller in regards to the provide launched December 17, only a 7 days after GrowthCurve’s expenditure in Mistplay. “It was very distinct that we had been actual kindred spirits on what’s attainable, what could possibly be … and so they have the assets in-property to actually do it and do it at mild velocity.”

Miller co-launched the agency as Miller Insurance coverage protection Group along with his brother in 2003 and commenced franchising as Brightway in 2008. The Jacksonville, Florida-based largely firm of property, private and auto protection grew product sales 17 p.c in 2020, to $744.5 million, and is ranked No. 104 on the Franchise Events Main 400. It now has further than 330 franchises in 29 states.

Miller nonetheless left his position as president and CEO and joins his brother on Brightway’s board of directors, whereas Mark Cantin, GrowthCurve’s information operating govt in insurance coverage coverage distribution, ends in being the brand new president and CEO at Brightway.

The sensible expertise of Cantin, who invested 30-additionally many years within the protection place on equally the distribution and underwriting sides, was a vital facet of the provide, claimed Miller, and is indicative of GrowthCurve’s monetary funding technique.

“They’re a extraordinarily particular group. Positive, they’re below the umbrella of a personal equity group, however they’re in distinction to any private equity group I’ve ever witnessed,” he claimed. “They actually do not simply say how can we improve earnings after which promote it … however how can we arrange true, purposeful information.”

Sumit Rajpal, CEO and founder, launched GrowthCurve Money in Could maybe 2021. He skilled a 20-yr occupation at Goldman Sachs, wherever he was the worldwide co-head of the service supplier banking division and the world co-head of the company fairness investing firms. Based on Cantin, Rajpal’s thesis was to “take the deal group expertise and few that with the sensible experience” to make an built-in company that’s efficient in partnership with administration teams. The enterprise focuses on management-oriented investments largely all through the economical and data and info services, healthcare and engineering sectors.



Sumit Rajpal launched GrowthCurve Money after a protracted job at Goldman Sachs.


Cantin joined GrowthCurve “with all of the intentions of going out and getting a platform like Brightway,” he reported. “There’s a scarcity of superior-growth platforms on the distribution aspect” of the insurance coverage market, he ongoing, and “Brightway was a confirmed mannequin.”

Cantin defined the goal now’s on capturing much more business share, accelerating system growth and persevering with the modernization of Brightway’s shopper supplier coronary heart, which services the procedures purchased by franchisees though they aim on coverage renewals and new group. Technological know-how will get pleasure from a serious place in Brightway’s progress.

“I assume what we’re prone to see is how we purchase the enterprise enterprise and modernize it with expertise … factors like AI and tools learning, specifically within the help centre,” mentioned Cantin. The company will allocate means in these locations to proceed establishing a “tech-enabled franchise of the long run.”

With the acquisition, the Millers maintain appreciable minority possession of Brightway, a little bit one thing Michael Miller said was another essential facet of the transaction. Different firms wanted to accumulate one hundred pc of the enterprise, however “we felt that, quantity a single, we admire what we’ve crafted and we imagine in the place we’re heading,” he claimed, which is why they continue to be “massively invested, each emotionally and financially.”

J.P. Morgan Securities served because the distinctive financial advisor to Brightway within the transaction. Smith Hulsey & Busey served as approved counsel to Brightway Davis Polk & Wardwell LLP served as lawful counsel to GrowthCurve. Circumstances of the transaction had been being not disclosed.

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