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Wednesday, December 8, 2021

Paramount Eliminates 44 Positions Amid Advertising Restructuring – The Hollywood Reporter

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On Nov. 15, Paramount Footage tapped worldwide advertising and distribution president Marc Weinstock to run one unified division, which is able to deal with all world efforts. On account of the reorganization, 44 positions have been eradicated throughout the advertising and distribution departments.

In a memo to employees on Wednesday, Weinstock defined, “We’ve needed to make the troublesome choice to eradicate some positions throughout the home and worldwide advertising and distribution divisions. Internationally, as the brand new group may also help territory workplaces going ahead, regional workplaces will turn out to be solely centered on our distribution enterprise.”

As part of the restructuring, evp Cameron Saunders, who oversaw distribution and advertising for Europe, in addition to the Center East and Africa, might be leaving the corporate.

The studio’s current releases embrace Clifford the Huge Pink Canine, which was launched day-and-date in theaters and on streaming service Paramount+.

Learn Weinstock’s full memo to employees beneath.

Pricey Colleagues,

In the present day we’re saying a set of strategic structural modifications to our advertising and distribution operations world wide that can set us up for a way forward for larger effectivity and collaboration globally, permitting us to additional evolve and be much more impactful in a quickly altering market.

To realize full integration of our Home and Worldwide Advertising groups, the next departments will now turn out to be world groups below the management of Danielle DePalma, EVP World Advertising: Digital Advertising, Information Analytics, and Model Advertising & Technique.

Reporting to Danielle might be:

Tamar Teifeld, SVP World Digital Advertising
Adriana Trautman, SVP World Model Advertising & Technique
Brice Tidwell, SVP World Model Advertising & Technique
Jamal Salmon, SVP World Information Analytic

Christine Benitez SVP, Multicultural Advertising, and DeDe Brown, SVP Multicultural Publicity, who run the advertising division’s multicultural efforts, will proceed to report into Danielle and David Waldman, EVP Home Publicity, respectively.  Karen Hermelin will proceed in her function because the EVP World Advertising, Technique & Insights.

In one other key transfer, Brian Pianko might be increasing his tasks as EVP Head of Artistic Promoting, accountable for overseeing the day-to-day artistic promoting actions for the division. He’ll report back to Peter Giannascoli, who will now function President, World Artistic Advertising.

Reporting on to Peter might be Jordan Park Peed, EVP Worldwide Artistic Promoting and Advertising together with Danielle Kupchak, EVP World Artistic Content material; Craig Cox, EVP Put up Manufacturing and Michele Bell, EVP House Leisure Artistic Companies.

Our world promotions operate will proceed to be led by Michelle Hagen, EVP World Partnerships, who will work with Irene Trachtenberg, SVP Worldwide Promotions, to merge home and worldwide sources to create accomplice advertising campaigns that help the worldwide mindset.

On this new construction, Mark Viane, President Worldwide Distribution; Liz West, EVP Advertising Communications; and Rachel Cadden, EVP Worldwide Advertising are key members of my management workforce and can proceed to report back to me. And persevering with of their roles as key members of the manager workforce are: Chris Aronson, President Home Theatrical Distribution; Faye Ugolnik, EVP Media; Ellen Martello, EVP Finance WW Theatrical Advertising; and Leonard Iannelli, SVP Particular Initiatives & Occasions.

With this restructuring, we’ve needed to make the troublesome choice to eradicate some positions throughout the home and worldwide advertising and distribution divisions. Internationally, as the brand new group may also help territory workplaces going ahead, regional workplaces will turn out to be solely centered on our distribution enterprise.  Sadly, Cameron Saunders, EVP EMEA might be leaving the corporate, whereas Richard Aseme and Yit-ching Lee, each VP, Distribution, EMEA, will lead distribution efforts in EMEA.  Ricardo Cortes, SVP Theatrical, LATAM & MD Mexico & Eugene Yang, SVP Theatrical, Asia-Pacific, stay main distribution for LATAM and the Asia-Pacific areas respectively.

We wish to thank all these impacted for his or her many glorious contributions to the corporate.

That is by no means simple, however our new construction strikes us ahead and positions us to take care of our aggressive benefit, keep nimble, and drive the long run success of the corporate.

I look ahead to assembly with this newly-announced management workforce, and all of you, within the coming weeks as we construct out our implausible slate for subsequent yr and past.

Marc





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