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Tuesday, December 7, 2021

Social media persona Lij Tafari makes ‘Lijitimate’ transfer into music | Leisure

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The road “Dis a di season like a Maggie a di sponsor” did its rounds on social media, with hopes that sooner or later it will grow to be an precise monitor. Lij Tafari Smith did us one higher. Not solely did he full the track, he launched a music video for good measure.

The social media-influencer-turned-recording artiste, going by the moniker Lijitimate, instructed The Gleaner that he has all the time had a love for music. “Music has all the time been one thing very shut and expensive to me,” mentioned Lijitimate. A lot in order that his mom mentioned a younger Lij would carry out for his late grandmother on a tabletop. “She mentioned I used to sing and mimic Erykah Badu, and since then, I’ve all the time cherished singing and performing,” he added.

So how did his love explode right into a profession in music? His response: purely by likelihood. Final 12 months through the world pandemic, he created a YouTube channel and determined that he would offer an authentic 20-second vocal clip for the introduction. His mates and followers on social media had been so impressed after they heard the mini soundtrack that they inspired him to rework it right into a full track. He obliged, telling them on the time that he would. Nevertheless it was all enjoyable and jokes for Smith till a music producer named Donval heard his voice and suggested him to significantly take into account music.

“He gave me a riddim and challenged me to make a track, only for leisure.” In making the track, he fell in love with the lyrics, and that’s when it was confirmed that this transfer into music was going locations past leisure functions. The Lij Tafari, recognized and cherished for his antics on social media, was now entering into brand-new territory: life within the studio and on set capturing his personal music video.

His track speaks to celebrating who you might be and your journey, not evaluating it to anybody. So, it was becoming that or not it’s titled SN. “[It’s] your season of greatness. It additionally speaks about how nobody can take what’s for you as a result of it’s uniquely yours,” he shared.

Produced by JimmyQJa and mastered by Anthony Data, Lij Tafari is grateful for his or her work and mentorship over the past couple of months main as much as the track’s première. Initially he had recorded the track unofficially in Japan, however they suggested him to return to his roots to re-record. He hadn’t been residence for the final two years since transferring to the East Asian nation, however he travelled midway again internationally to make his goals a actuality. “I wished all the pieces to really feel and be executed proper for my first track, and I felt like I might solely obtain that in Jamaica.”

Upon his arrival, Tafari was mentored by Ifidel Williams within the studio. From there, he turned ‘Lijitimate’ in his musical profession. For the music video, he labored with director Tyler Crane of Studio Life Productions and calls it an “unimaginable expertise”. “His group was a beast on the day of the music video. We shot all of this in 12 hours, and it’s loopy interested by it now,” he mentioned.

His Jamaican mates performed the leads as a result of he desired to include individuals who regarded like him and matched his degree of ardour. “For the reason that video was shot in Japan, it was needed to point out the broader world the range amongst creatives right here,” he added.

Main as much as and because the première of SN on Friday, Lijitimate has been overwhelmed by the outpouring of affection and help. “It’s actually wonderful to see what I used to be capable of do, particularly since I wasn’t even interested by music as a profession a 12 months in the past.” He discovered it unimaginable to witness what his little however tallawah group might obtain. All of it paid off, and he’s past blessed for the inventive collaborations.

As a instructor, social-media persona, grasp of ceremonies, style icon, and now singjay, we requested: is there something that Lij Tafari Smith can’t do? In line with the multi-hyphenate, he ‘lijitimately’ can’t dance. “I simply actually attempt to find time for all the pieces. It’s normally not onerous, however when it does get onerous, I sleep, recuperate and go once more. I attempt to take time with myself.”

He hopes to proceed taking cost of his SN and discover all of the alternatives as they current themselves: one among them, he says, should work. Because it pertains to music, he wish to broaden his group and study extra concerning the trade.

SN is on the market on all main platforms. Apple Music, iTunes, Spotify, Deezer, Tidal and the music video is out now on the Lijitimate YouTube channel.

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