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Tuesday, December 7, 2021

Sr. Director of Advertising and marketing and Communications

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Job abstract:
Key member of the senior management crew who leads the cost on all museum advertising and marketing, branding, model consciousness, media relations, inside and exterior communications, promoting, in addition to many key neighborhood partnerships. Manages a complete built-in advertising and marketing program and crew that successfully communicates the mission and cultural management of the museum to a broad vary of constituencies. Helps exhibition and programming initiatives undertaken by the museum. Serves as main editor of all exterior advertising and marketing publications and digital communications, and enforcer of the museum model information and editorial requirements.

• Excessive-level strategizing for advertising and marketing and communications for the museum
• Develop advertising and marketing and promoting plans for exhibitions, programming, and total museum outreach. Work with communications and media relations challenge supervisor to safe strategic media partnerships
• Mentor and handle staff throughout the Advertising and marketing & Communications division, together with two graphic designers, a digital advertising and marketing strategists, and communications and media relations challenge supervisor
• Supervise the manufacturing of 400+ print and digital items of collateral per yr, together with however not restricted to: commercials (print and digital), brochures, banners, posters, e-newsletters, invites, annual experiences, fliers, signage (print and digital), annual experiences, mailers, and magazines for exterior distribution
• Present communications counsel and assist for the president and CEO, in addition to different senior leaders. Develop remarks, speaking factors scripts and briefing supplies for president and CEO, in addition to others, for key outreach, communications and media alternatives, in addition to inside scripts for promotional supplies
• Function museum spokesperson, growing proactive and reactive communications methods that handle points affecting the corporate’s fame
• Handle the annual price range for the advertising and marketing and communications division
• Oversee the biannual member journal, Impressed
• Function ultimate eyes on all print and digital content material produced for the museum, guaranteeing the best ranges of readability, accuracy and model adherence
• Oversees the administration of mintmuseum.org, The Mint Museum from House and different digital initiatives designed to develop audiences, income, and membership
• Attend all Board of Trustees conferences, as a consultant of the Advertising and marketing & Communications crew, presenting on notable information, initiatives, and key media wins
• Oversee media relations, along with communications and media relations challenge supervisor. Safe regional, nationwide, and worldwide media protection, whereas monitoring and capturing media hits
• Work comprehensively throughout all museum departments to make sure efficient outreach, together with key income mills similar to The Mint Museum Retailer and the Particular Occasions crew
• Work collaboratively with all departments to make sure constant requirements in graphic design and duplicate modifying of inside and exterior museum texts, signage, and different public-facing merchandise
• Serves as challenge supervisor of grants for communications initiatives

Bachelor’s diploma, ideally in communications, public relations, journalism or a comparable subject of examine.

Skilled expertise:
• Minimal 5 to seven years of promoting and communications expertise
• Expertise with dealing with media relations and disaster administration
• Wonderful communicator with robust technical aptitude who stays abreast of know-how and social traits
• Have to be very articulate, collaborative, have wonderful written and oral communication expertise
• Have to be efficient in prioritizing duties and tasks with the flexibility to provide you with design comparable in a brief time frame
• Extraordinarily inventive and enthusiastic crew participant
• Wonderful eye for visuals and aesthetics and problem-solving skills
• Buyer/visitor service mindset
• Artwork museum expertise most well-liked

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