Swedish Emma Hellbom Ajoje and Emma Lindgren have printed a brand new Swedish e book about E-commerce and Digital Advertising and marketing in China titled ‘Contentfabriken – Kinas digitala ekosystem’ (Content material Manufacturing facility – China’s Digital Ecosystem)
The authors have each lived and labored in China and mix within the e book their experiences of the Swedish communications business and of serving to Swedish manufacturers enter the Chinese language market.
China is the world’s largest digital neighborhood and content material is the whole lot. Customers are used to having the ability to purchase something, anytime, anyplace, and get quick deliveries each residence and to the office. In addition they place excessive calls for on the digital purchasing expertise – on-line and in-store. The content-rich Chinese language product pages could be in comparison with colourful magazines, containing particular details about every product with a number of photographs and transferring materials. It’s a enormous market with a turnover of billions and billions.
Influencers – well-paid web celebrities with tens of millions of followers, are referred to as Wanghongs in China and their suggestions can result in large gross sales for corporations that work with them. This e book addresses areas akin to Content material Advertising and marketing, Social Commerce, New Retail, Shoppertainment, and different methods for e-commerce and digital advertising on the world’s best web.
This e book gives data concerning the digital channels, marketplaces, and content material methods that may encourage and assist Swedish corporations to develop on-line or to enter the Chinese language market.
A Bodily copy (SEK 272) could be bought through Adlibris or Bokus whereas the E-book (SEK 223) is offered right here
Supply: The Swedish Chamber of Commerce China