The man posted the clip to Vine, the now-shuttered video-sharing app, where it went viral and finally became a broadly used GIF. In addition to a brand new Popeyes billboard erected in his New Jersey hometown, the chain says it’s going to involve the offensive linemen in some of its upcoming social media promotions. You see, Collin is recent off his freshman football season at the Division Two Lake Erie College and earlier this month, he began lobbying Popeyes for a NIL. The marketing campaign garnered enough steam, Popeyes not solely noticed the motion, but agreed to an endorsement deal. But now, as a football participant at Lake Erie College, he’s turned that childhood bullying right into a payday and a triumph, due to urging from family and his coaches. The 330 lbs and 6′1 athlete, is a freshman offensive lineman, per Lake Eerie College Storm Athletics.
Send local information suggestions and correction requests to Learn more about promoting on Patch here. Find out tips on how to post bulletins or events to your local Patch website. “I just want to thank everyone for going within the feedback and tagging Popeyes,” wrote Collin, who’s now a 19-year-old offensive lineman at Lake Erie College in Ohio. Collin holds no unwell will towards the stranger from 9 years in the past who filmed him unwillingly.
In addition to running his rising social media channels on Twitch, TikTok, YouTube and Instagram, among others, going to football apply at 5 a.m. And juggling academics for his main in Communications, Collin continues to work with Popeyes as a spokesperson. The man recording Collin was a Vine consumer, TheRealSnoopy, who published a video on the now-defunct social media platform titled “Terio At Popeyes” on Aug. 21, 2013. Popeyes subsequently signed Collin to an NIL deal, which will include his face on a billboard near his hometown in New Jersey and “other fun content material to come back,” the corporate stated in a press release on the time. “You may know me, I was that meme kid. And now, I’m in Popeyes’ huge sport ad,” says Collin within the clip as he pulls up to a pleasant a house in a white Tesla. Collin jokingly requested his followers to “repost and tag Popeyes” on Instagram to get the company’s attention, not expecting a lot of it.
The stranger then published the clip on Vine, the defunct video-sharing software. It went viral and has been used countless occasions on social media, usually paired with captions declaring discomfort or obfuscation. “Social media continues to propel Popeyes as a culturally relevant powerhouse brand. Popeyes posted a video to Instagram of Collin narrating his journey “from memes to dreams” to kick off the partnership.
Collin just lately landed a name, image and likeness (NIL) deal with Popeyes. Couple that with countless media interviews and what looks like even more fame now than the undesirable fame he garnered nine years in the past as a toddler, and it’s certainly a singular story. Currently, he’s a freshman offensive lineman at Lake Erie College in Ohio. As a part of the Popeyes deal, the corporate will erect a billboard with Colln’s face on it near his New Jersey hometown and “other enjoyable content to come,” the company said in a press launch, in accordance with a separate PEOPLE report. Within a few hours, Collin stated, Popeyes sent him a private message and a company representative known as him with an offer.
Dieunerst Collin has inked a school football NIL take care of the fast-food chain. Collin has been featured on Popeyes billboards, digital on-line advertisements and social media. The confused side-eye from the hungry kid, who was merely minding own enterprise and wondering why some dude was holding a digicam to his face, made Collin a viral hit on Vine – and the rest is historical past. In the meme that made him well-known, Collin, then 9 years old, flashes side-eye whereas holding a cup at a Popeyes. With a single look, he grew to become some of the popular reaction GIFs and pictures on the internet. On January 11th, Popeyes then accomplished the NIL cope with Collin as it was widely reported on in the media.
“I was actually within the café with my roommate and some teammates, saw the message [from Popeyes] and just got tremendous excited and began dancing,” Collin recalls with fun. Download the News 5 Cleveland app now for more tales from us, plus alerts on major information, the latest weather forecast, visitors info and much more. Download now on your Apple device here, and your Android gadget here. Unauthorized distribution, transmission or republication strictly prohibited. Initially, Collin’s household didn’t like seeing his face everywhere, but now that he can cash in on that fame, they’re starting to come around. From our newsroom to your inbox at noon, the latest headlines, tales, opinion and pictures from the Toronto Sun.
The impression of Collin’s NIL deal has been huge on the LEC campus and within the Storm football family. If you’ve by no means heard of the Lake Erie College football player from New Jersey, chances are you may after Feb. 12. One resort in Buena Park, Calif., supplied reductions to visitors who agreed to put in writing five-star critiques, Ms. Malik mentioned. They can come by way of paid writers or from patrons who feel pressured by the business to submit a glowing evaluate or are supplied incentives to do so. According to a list printed by NBC News, dozens of universities across the United States have now banned TikTok from their public WiFi networks. The rules vary from college to university, however normally, college students (and staff) can nonetheless access the app from private gadgets on their very own mobile networks.
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I don’t think we’ve but seen the ramifications of going viral at such a young age. Plans for Super Bowl Sunday embrace Collin watching the Eagles vs. the Chiefs in his dorm room with a lot of his teammates. Popeyes catering the mini-party isn’t out of the question, he mentioned. When the Popeyes commercial will seem in the course of the game is unclear. Collin has garnered plenty of media attention, including interviews with CBS Sports, ABC and others. He recorded an interview with ABC’s “Good Morning America” that he believes airs the day after the Super Bowl on Feb. 13.
But after getting tons of assist from his web fans, Popeyes came via. Leading as much as the NIL deal coming to fruition, Collin expressed fairly a bit of interest in joining forces with the southern-based rooster fast food institution. Collin responded to an initial tweet earlier in January that stated that Popeyes wanted to sign him to an NIL deal or they had been doing themselves an enormous disservice. In August 2013, a creator named TheRealSnoopy uploaded a video to the now-defunct short-form video app Vine, by which he filmed a boy who appeared confused and uncomfortable standing in a Popeyes. The upload obtained over 19.2 million views and the particular person featured in the video, whose real name is Dieunerst Collin, grew to become known as the “Popeyes kid.” Apart from turning his meme into a dream, the communications scholar hopes to play skilled soccer and finally turn into a sports activities analyst.
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In reality, he’s a Division II faculty football participant who performs performs for Lake Eerie College in Painseville, Ohio. Earlier this month, he posted a throwback photo of his well-known meme in an try to get the fast-food company’s attention for a sponsorship. Collin, a communications major at Lake Erie College, hopes to play professional football earlier than becoming a sports analyst. He never imagined the Vine clip would convey him fame — and a brand partnership — a decade later. A name, picture and likeness deal — generally referred to as an NIL — permits school athletes to obtain compensation from model partnerships that use their name, image or likeness for marketing and promotional content.
Collin thanked social media for the new opportunities he is been given. “I simply want to thank everybody for going in the comments and tagging Popeyes,” he advised ESPN. “That actually led me to the place I’m at now, so I’m grateful for that.”
Dieunerst Collin, identified to you and yours since 2013 as the Popeyes meme child, is now a freshman enjoying football for Lake Erie College. After signing the deal, Collin appeared on Popeyes official social media channels and on a billboard in Newark, New Jersey, exhibiting each side of his public id as a meme and a football champ. On Jan. eight, he posted a call-to-action on Instagram asking social media customers to tag Popeyes in an try and secure a sponsorship from the corporate. A Twitter person posted about his win — writing “From Popeyes to State Champion!! ” together with the unique meme picture and certainly one of Collin holding the championship trophy — and that tweet went viral, too. Collin, who’s currently a freshman offensive lineman at Lake Erie College in Ohio, recounted to ESPN that he told his followers to “repost and tag Popeyes” after the submit went viral.
Fast ahead 10 years, and Collin is a redshirt freshman at LEC, where the 6-foot-1, 330-pounder is hoping to get enjoying time at heart in the fall. Noorie Malik, the vice president for consumer operations at Yelp, said some hotels thrust good screens in front of guests as they’re leaving and ask them to go away reviews on the spot, which may pressure them into giving unearned praise. Even if you don’t work at a college, start planning for a post-TikTok world, in case your organization follows go well with. He now has a billboard along with his picture — both as a toddler and grownup — towering over Newark. Collin was a First Team All-Conference, All-County, and All-Division choice and in addition participated on East Orange High School’s observe and subject group. Before he enrolled at Lake Eerie he gained a New Jersey state championship in 2021.
A stranger pulled out his telephone to record the then-nine-year old, evaluating him to Lil TerRio, a boy with critical dance strikes who was internet-famous on the time. Nearly a decade after he initially went viral, Collin was again within the information in 2021 as the football champion nicknamed “The Killer Whale” at New Jersey’s East Orange High School, The Sun reported. Collin stated his dad plans to put up his Popeyes’ “Memes to “Dreams” poster in his barbershop so he can share his son’s story with prospects. The new partnership is the end result of yet one more social media second.
Visit our Community Guidelines for more information and details on the method to regulate your email settings. Popeyes quickly received wind of it and “within a couple of hours,” Collin received a private message and name with an offer. In fact, his household tried to get the video faraway from the internet, he stated.
On January 8, Jim Weber, host of the sports activities podcast “Lost Lettermen,” tweeted a nonetheless from the video along with a football profile of Collin, saying he was a freshman offensive lineman at Division II Lake Erie College. A boy who grew to become an internet meme in 2013 after an awkward encounter in a Popeyes restaurant has grown as much as become a school soccer player, and secured a sponsorship from the fast-food enterprise that made him famous. Nearly 10 years after Dieunerst Collin was concerned with a viral video set in a Popeyes, the collegiate football participant has signed an endorsement cope with the restaurant the clip was filmed in. In 2013, Collin was filmed in a clumsy encounter at one of many chain’s areas, which was subsequently uploaded to the then-thriving Vine. All these years later, the clip is a viral meme because of the recognition of animated GIFs. Not just that, but Popeyes has struck a name, picture, and likeness (NIL) deal with the collegiate athlete.
After rising to surprising fame at 9 years old, it will be an unbelievable full-circle second if Collin secured an NIL partnership with Popeyes. Clearly, the decision shouldn’t be one Popeyes has to chew on lengthy given Collin’s capability to generate engagement. “I’m a soccer participant, I’m used to enjoying under the lights,” he said with a smile. Collin wants to be a sports activities analyst after commencement, and presumably get into appearing after his expertise in entrance of the digital camera for the Popeyes commercial.
The deal was preceded by individuals on-line calling for this precise end result within the last couple days. Collin says this deal led him to do the one thing he avoided doing since he grew to become a meme practically a decade ago — return to the Popeyes location where it began. “Certain individuals (would acknowledge me from) online, laughing and all that,” he mentioned. While Collin waited for his household to come back out of the restroom, a stranger approached. Never miss a narrative — sign up for PEOPLE’s free daily publication to stay up-to-date on one of the best of what PEOPLE has to supply, from juicy movie star information to driving human interest tales.
Collin, who has over 71,000 followers on Instagram, shared a publish to his account on the same day which showed a special side-by-side image together with the unique meme, and Collin holding a soccer trophy. The caption learn, “I NEED EVERYONE TO REPOST THIS AND TAG @popeyes I JUST WANNA TALK BUISNESS.” The publish acquired over 49,000 likes. Collin will enter Year 2 with Lake Erie hoping to resume the success he found throughout his high school soccer days. The 6-foot-1, 300-pound lineman received first-team All-Conference, County, and Division honors, and Second Team All-State at East Orange Campus High School in New Jersey. According to Lake Erie, Collin is presently majoring in sports activities administration with a minor in comedian research and hopes to pursue a career as a sports activities analyst. “From memes to goals, Dieunerst and Popeyes will grace social media feeds as quickly as again,” a Popeyes spokesperson stated of the partnership.
- Among a selection of customers tagging Popeyes was the Twitter account of the restaurant chain Buffalo Wild Wings that wrote “do it for the vine” in a reply which received over 730 likes.
- In August 2013, a creator named TheRealSnoopy uploaded a video to the now-defunct short-form video app Vine, in which he filmed a boy who appeared confused and uncomfortable standing in a Popeyes.
- In highschool, Collin performed only one season of varsity football and quickly established himself as a university prospect.
- The ad — which, like the Breaking Bad one, dropped on-line less than per week before it airs during this year’s Super Bowl — options the teenage Collin shilling for one of many nation’s most interesting fried rooster chains.
- Hopefully, the deal means he’ll be in a position to profit from the fixed use of his picture.
- In addition to working his rising social media channels on Twitch, TikTok, YouTube and Instagram, among others, going to soccer apply at 5 a.m.
A few days later, Popeyes introduced the partnership on social media. The soccer participant appreciates that his deal is with a model that wasn’t simply linked with him by way of the meme, but also his own family reminiscences. The deal arrived after he recruited his followers and the basic public to make enough noise on-line to get the fried rooster chain’s attention. A decade has handed, but finally the star of the web meme exhibiting a boy glancing sideways in confusion with a cup in his hand whereas standing in line at a Popeyes is capitalizing on his viral fame.
Collin, an East Orange native, was simply 9-years-old when a video of him holding a Popeyes delicate drink cup and glancing at the camera sideways went viral in 2013. Soon, gifs and memes using screenshots of the video – which was taken as someone teases that he seems like Vine movie star Lil TerRio – began to unfold like wildfire throughout the web. Collin, who goes by the name Dennis, told the story of how nine years ago close to his home in New Jersey, an entire stranger began filming him at a Popeyes Chicken whereas waiting for his father and brother to get out of the restroom. The video quickly blew up on social media websites like Vine and Facebook. Today, the identical meme video can still be used on Twitter and Instagram.
The offers stem from an NCAA coverage change in 2021 that allows student-athletes to profit from sponsorship alternatives. “From memes to desires, Dieunerst and Popeyes will grace social media feeds as quickly as again,” mentioned a press release from Popeyes about the endorsement deal. Baffled as to why the stranger was recording him, Collin shot over a sideways look.