3.5 C
Friday, December 3, 2021

TxDOT Launches Social Media Marketing campaign to Assist Finish Streak of 21 Years of Lethal Days on Texas Roads – NBC 5 Dallas-Fort Price

- Advertisement -spot_imgspot_img
- Advertisement -spot_imgspot_img

This weekend will mark 21 years that not a day has passed by with out a demise on a Texas highway.

This 12 months, that quantity topped 3,200. And even because the pandemic decreased the variety of automobiles on the highway, the issue grew with a median of 11 folks dying every day.

They’re individuals who have been somebody’s spouse, mom, pal, baby or husband, like 35-year-old Garry McGee.

“She discovered somebody she thought she was going to spend the remainder of her life with and he or she awoke at present to a very completely different actuality,” mentioned McGee’s sister-in-law Heather Southerland about his widow.

McGee, a tow truck driver, was killed by an accused drunk driver again in August.

This week alone, two ladies, Elvira Fuentes and Marta Rivas died when their business meals truck left a rain-soaked Dallas roadway.

“These have been very great women, and so they have been devoted and loving and they’ll be missed,” mentioned United Caterers co-owner Randy Elledge.

And in Carrollton, Rohit Khanna was killed after a 29-year-old in a stolen automobile ran a crimson mild slamming into his.

Khanna’s two pals have been taken to the ICU.

“It’s extremely laborious. Very, very irritating to even think about,” mentioned Khanna’s cousin Shruti Khanna.

TxDOT insists it would not should be this fashion, launching a social media marketing campaign this week with #endthestreaktx.

“We wished one thing that was simple to grasp but additionally gave them the background to actually perceive the significance of fixing this,” mentioned Commissioner Laura Ryan.

The division says lots of the crashes are preventable, attributable to issues like rushing, drunk or distracted driving.

Directors hope the hashtag will encourage drivers to take duty on the highway by spreading tales of family members misplaced in a crash and terrifying moments like when Royse Metropolis police officer Michael Bailey’s body-cam captured video of an s-u-v dropping management on I-30 and crashing into him.

Fortunately he survived. However every year, hundreds of Texans aren’t so fortunate.

It’s a development TxDOT believes everybody performs a task in bringing to an finish.

Click on right here for a downloadable signal of #endthestreaktx.

Supply hyperlink

- Advertisement -spot_imgspot_img
Latest news
- Advertisement -spot_img
Related news
- Advertisement -spot_img