Only a 12 months and a half in the past, Robert Royer’s advertising and marketing firm included a small cohort of pros. Royer, a College of Houston-Victoria College of Enterprise Administration alumnus, began his firm in 2018 with the imaginative and prescient of making a enterprise centered across the advertising and marketing wants of the shopper.
Now, Constructing Manufacturers Advertising and marketing is considered one of Victoria’s fastest-growing corporations, working with everybody from companies to varsities and hospitals within the Victoria, Katy and Gulf Coast areas.
“Whenever you present alternatives for development and collaboration for each shoppers and staff members, you’ll be able to create a spot of success, happiness and outcomes,” Royer mentioned. “When you might have that, every thing else falls into place.”
Royer, a Houston native, first got here to Victoria as a enterprise pupil at UHV. Whereas he was a pupil, he acquired expertise of what it might be like advertising and marketing for a corporation throughout a enterprise capstone course the place college students carry out a strategic enterprise evaluation on an organization. That course was useful for Royer, who nonetheless makes use of a few of the methods he realized as a UHV pupil.
He graduated in 2014 with a Bachelor of Enterprise Administration with a focus in advertising and marketing and shortly after began working in native media and promoting in Victoria. After just a few years, Royer made the choice to department out and create an area advertising and marketing firm round a distinct idea. As an alternative of specializing in constructing promoting income, he wished the corporate to deal with producing outcomes for the shopper. It was by way of this attitude that the corporate created advertising and marketing methods and helped their shoppers obtain their advertising and marketing objectives.
In the beginning of 2020, Constructing Manufacturers Advertising and marketing had a staff of 4 individuals in roles together with media manufacturing, social media, digital advertising and marketing and consulting. The staff has grown to incorporate 18 members who deal with numerous features of promoting and advertising and marketing, together with graphic design, content material writing, audio and video manufacturing, net improvement, software program programming, social media, SEO, digital advertising and marketing and consulting. The corporate lists of shoppers additionally grew in the course of the previous 12 months, he mentioned.
“Endurance is a big a part of rising a enterprise,” he mentioned. “Issues don’t fall into place in a single day. Constructing relationships with the group and together with your staff members can also be essential. I’ve realized that presenting alternatives for each shoppers and for our staff members has been a serious driving pressure in our success.”
Kelsey Norgard, UHV director of alumni relations and annual giving, has seen Royer develop his enterprise over the previous few years and turn out to be a well known identify within the Victoria group.
“It’s so nice to see our alumni being profitable locally and utilizing their UHV schooling to assist different companies succeed,” Norgard mentioned. “His enterprise has grown shortly, which says loads about his work ethic and his contribution to the group. Robert is somebody who’s all the time prepared to assist.”
One enterprise that Constructing Manufacturers Advertising and marketing has helped is Ventura’s Tamales. A few years in the past, the restaurant was searching for somebody who might care for their advertising and marketing wants, mentioned Susan Martinez, one of many three house owners and operators of the restaurant. Royer had simply based his firm and collaborated with the restaurant’s house owners and operators to create advertising and marketing methods that captured their ardour for meals and the essence of the restaurant. Quickly sufficient, clients had been commenting on the improved high quality of the restaurant’s commercials and different types of promoting.
“He took the time to get to know our household and develop a method that labored with our imaginative and prescient for the restaurant,” Martinez mentioned. “Even now, with how a lot his enterprise has grown, he nonetheless makes time to assist us obtain our objectives. He’s respectful of our imaginative and prescient, and his employees is simply as captivated with advertising and marketing as he’s. We’re so pleased with their success.”
Along with being a member of native organizations, together with the Victoria Rotary Membership and the Victoria Younger Professionals, Royer is also a member of the UHV College of Enterprise Administration Dean’s Advisory Board. Royer understands how a lot real-world expertise helps college students. He has employed UHV enterprise and communications college students in his firm and has employed UHV enterprise college graduates. As his enterprise grows, he has been capable of create extra advertising and marketing positions in quite a lot of fields that assist individuals keep within the Crossroads and use their abilities to assist construct the group.
His recommendation to college students is to realize real-world expertise by way of internships and to construct relationships with the group they want to serve.
“Attempt to put as a lot power as doable into your group and constructing the group for the longer term,” Royer mentioned. “Whenever you care for your group, numerous the time, the group will care for you.”
The College of Houston-Victoria, situated within the coronary heart of the Coastal Bend area since 1973 in Victoria, Texas, gives
programs resulting in greater than 80 tutorial applications within the colleges of Arts & Sciences; Enterprise Administration; and Training,
Well being Professions & Human Growth. UHV supplies face-to-face lessons at its Victoria campus, in addition to an educational
website in Katy, Texas, and on-line lessons that college students can take from wherever. UHV helps the American Affiliation of State
Schools and Universities Alternatives for All initiative to extend consciousness about state faculties and universities and
the essential function they’ve in offering a high-quality and accessible schooling to an more and more various pupil inhabitants,
in addition to contributing to regional and state financial improvement.