Geico is a US-centered insurance coverage plan agency famend for its Cockney gecko mascot. Valve is a US-based videogame group that produced a pair of puzzle on-line video games starring a deranged, malevolent AI. Have you ever ever puzzled what would materialize if the 2 of them arrived collectively? Of coaching course you have not, just because why would they, proper?
Properly, they did. Earlier this month, Geico produced a brand new commercial entitled “The Gecko Visits Portal,” and that is notably what it’s: The gecko has someway wound up within the Aperture Science labs, and he’s trying to find help to get out—from GlaDOS. Of examine course, the villainous machine is reluctant to provide assist, and points instantly go awry in a fashion that may no query be acquainted to any one who’s performed Portal—however not forward of funds is saved!
It actually is a wierd, extremely random crossover that apparently occurred out of the blue: Valve defined Geico arrived at out a few collaboration, and Valve went for it. However randomness is sort of what Geico does. Different present adverts for the group are based mostly totally on machine studying, an Outdated West shootout gone mistaken, sea turtles, and an Animal within the attic. For my cash it’s actually not pretty as much as the extent of Allstate’s “Mayhem” marketing campaign, but it surely actually is productive: I’ll presumably not be fascinated in searching for insurance coverage coverage, but it surely’s all so damned peculiar that I expertise compelled to view.
This actually simply is not Geico’s initially videogame collaboration: It additionally a short time in the past did an Indignant Birds crossover.
I’s attention-grabbing that Geico seems to be concentrating on extra mature on-line video games for its advertisements—Indignant Birds debuted in 2009, smack in in between Portal (2007) and Portal 2 (2011). My guess is that it is a demographic matter: Folks within the sector for insurance coverage protection lately most likely aren’t gaming as a lot as they’ve been a ten years again, and that is precisely the place the nostalgia lies.
Oh, and in circumstance you ended up pondering, that’s in actuality Ellen McLain, the true voice of GlaDOS, within the commercial.