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Tuesday, January 18, 2022

Warc Rankings launched: See the APAC winners | Advertising and marketing

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Asia-Pacific companies and campaigns have made a major presence—and progress—on the Warc Rankings 2021, launched at the moment (November 30). The itemizing, which compiles the world’s most awarded campaigns and corporations for creativity, effectiveness and media excellence, has seen companies and types from APAC, particularly from China, Southeast Asia and Australia and New Zealand, shine.

In keeping with an inventory of the highest three finishers in every class made obtainable to the media (test right here for the total rating, obtainable to Warc members), some standout APAC performers amongst campaigns had been ‘Naming The Invisible By Digital Beginning Registration’ (for Telenor by Ogilvy Islamabad), ‘I’m Ingesting It For You’ (for DB Export by Colenso BBDO Auckland / Carat Auckland / Crimson Star Auckland) and ‘Michelin Inconceivable’ (for KFC by Ogilvy Sydney).

Naming The Invisible By Digital Beginning Registration


By way of APAC company efficiency, Mindshare Shanghai ascended to the highest spot within the Media 100, nicely clear, by way of factors, of second-place MediaCom Connections Tel Aviv. However the true story was maybe Mindshare Ho Chi Minh Metropolis, which rocketed up from fifteenth place to 3rd.

Within the Efficient 100, it was companies from ANZ that held sway, with Colenso BBDO Auckland and BMF Sydney being new entrants at No. 2 and No. 3 within the inventive companies itemizing. Affinity Sydney took second place within the digital/specialist companies record, and Carat Auckland landed at third amongst media companies.

Within the Artistic 100—the place David Miami Ogilvy shot up from twenty third place to first—APAC drew a clean. Two Burger King campaigns had been the celebrities of the present.

Compiled by Warc, these annual league tables are produced by combining the winners’ lists from the business’s most essential world and regional awards reveals—as decided by the Warc Rankings Advisory Board and a worldwide business survey, and by making use of a proprietary three-step methodology.

Because of the pandemic, the discharge of the total Warc Rankings for 2021 had been postponed from Q1 till now. The 2022 version will return to a Q1 launch.

The complete record of top-three finishers launched to the media follows (APAC work and companies in daring):

Artistic 100

Campaigns

  1. Moldy Whopper · Burger King · INGO Stockholm / DAVID Miami / Publicis Bucharest

  2. Stevenage Problem · Burger King · DAVID Madrid / DAVID Miami

  3. The E.V.A. Initiative · Volvo · Forsman & Bodenfors Gothenburg · 272.1 factors

Manufacturers

  1. Burger King

  2. IKEA

  3. Diesel

Advertisers

  1. Restaurant Manufacturers Worldwide · Canada

  2. Anheuser-Busch InBev · Belgium

  3. IKEA · Sweden

Businesses

  1. DAVID Miami Ogilvy

  2. Influence BBDO Dubai · BBDO Worldwide

  3. Publicis Milan · Publicis Worldwide

Networks

  1. Ogilvy

  2. BBDO Worldwide

  3. DDB Worldwide

Holding Firms

  1. WPP

  2. Omnicom Group

  3. Interpublic Group

International locations

  1. USA

  2. UK

  3. Brazil

Media 100

Campaigns

  1. Rabbi Bot · At all times · MediaCom Connections Tel Aviv / ACW Gray Tel Aviv / GO Digital Advertising and marketing Netanya

  2. The Form of Historical past · Hulu · UM Los Angeles

  3. Naming The Invisible By Digital Beginning Registration · Telenor · Ogilvy Islamabad

Manufacturers

  1. McDonald’s

  2. Nike

  3. At all times

Advertisers:

  1. Unilever · Netherlands / UK

  2. Procter & Gamble · US

  3. The Walt Disney Firm · US

Businesses

  1. Mindshare Shanghai · Mindshare Worldwide
  2. MediaCom Connections Tel Aviv · MediaCom

  3. Mindshare Ho Chi Minh Metropolis · Mindshare Worldwide

Networks:

  1. Mindshare Worldwide

  2. MediaCom

  3. IPG Media Manufacturers

Holding Firms

  1. WPP

  2. Omnicom Group

  3. Interpublic Group

International locations:

  1. USA

  2. UK

  3. China

Efficient 100

Campaigns

  1. I’m Ingesting It For You · DB Export · Colenso BBDO Auckland / Carat Auckland / Crimson Star Auckland
  2. Can’t Contact This · Cheetos · Goodby Silverstein & Companions San Francisco

  3. Michelin Inconceivable · KFC · Ogilvy Sydney
Warc Rankings launched: See the APAC winners | Advertising and marketing

I am ingesting it for you


Manufacturers

  1. McDonald’s

  2. KFC

  3. Coca Cola

Advertisers:

  1. Unilever · Netherlands / UK

  2. McDonald’s · US ·

  3. The Coca Cola Firm

Artistic Businesses:

  1. FP7 McCann Dubai · McCann Worldgroup

  2. Colenso BBDO Auckland · BBDO Worldwide
  3. BMF Sydney · Enero Group

Digital / Specialist Businesses

  1. Ingage Istanbul · Group M

  2. Affinity Sydney
  3. Tribal Worldwide Bogotá · DDB Worldwide

Media Businesses

  1. Carat London · Dentsu Worldwide

  2. Mindshare Istanbul · Mindshare Worldwide · 56.8 factors · up from #4

  3. Carat Auckland · Dentsu Worldwide

Networks:

  1. McCann Worldgroup · Interpublic Group

  2. BBDO Worldgroup · Omnicom Group

  3. Dentsu Worldwide

Holding Firms

  1. WPP

  2. Omnicom Group

  3. Interpublic Group

International locations:

  1. USA

  2. China
  3. India
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