It’s nearly all the time enjoyable when high-profile recording artists clear their social media as a result of it normally means a brand new undertaking is on the best way. Nevertheless, within the case of the artist previously referred to as Kanye West, it’s extra bemusing than the rest. For one factor, he simply dropped a brand new album, Donda, which acquired a combined response from critics and followers, and for an additional, that is one thing he does with some extent of regularity for causes that make sense to him alone (and perhaps not even him, if we’re being trustworthy).
As of this writing, Ye’s profile image on Instagram is solely an empty black subject and there are not any photographs on the grid in any respect. In the meantime, on his Twitter, each tweet for the final 12 months has been deleted. His most up-to-date tweets are all from his controversial failed presidential marketing campaign final November, with a large variety of his tweets from earlier than that cleared out as properly. Ominously, many of the remaining posts pertain to his marketing campaign, and it’s most likely telling that the primary one which seems is his “concession” tweet from the final election that reads “Kanye 2024.”
Whereas we have been spared from such a factor primarily on account of Ye’s haphazard, slapdash strategy to the marketing campaign, his newest social media reset might indicate that he’s taking the subsequent effort far more severely this time round — which might each be good and unhealthy, for any variety of causes. Nevertheless, it is also a response to the current loss of life of his buddy and collaborator Virgil Abloh, who handed away on Sunday after a two-year battle with most cancers. Both manner, we hope Ye makes use of the reset correctly an makes extra accountable use of his social media platforms sooner or later.