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Tuesday, December 7, 2021

Younger social media influencers carry new hope and pleasure to Salvation Military’s Pink Kettle marketing campaign in Osceola County – Central Florida Information

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County Commissioner Peggy Choudhry led a press convention introducing younger social media influencers selling the Salvation Military in Osceola County. Picture: Salvation Military by way of Fb

A group of social media-savvy younger folks is bringing new hope and pleasure to the Salvation Military’s Pink Kettle marketing campaign in Osceola County.

The TikTok and Instagram influencers purpose to lift $200,000 {dollars} for individuals who need assistance.

Capt. Ken Chapman leads the Salvation Military in Osceola and Orange counties. He says you’ll see crimson kettles and bell ringers at some shops however most of their essential vacation fundraising has moved on-line. And so they’ve struggled to achieve the following era of donors.

Chapman hopes these younger influencers will bridge the hole.

“These younger folks have an important coronary heart for social justice,” he stated. “And now we’re going to get their consideration. So, I’m telling you, no matter’s taking place right here in Osceola, earlier than the top of the season and even subsequent yr, the Salvation Military nationally can be doing this. It’s a ground-breaking new alternative.”

County Commissioner Peggy Choudhry’s 15-year-old daughter, Athena, is coordinating the trouble by 22 influencers, ranging in age from 7 to younger grownup.

“What we’re attempting to perform with the influencers is making a constructive atmosphere and attempting to point out them to make use of their platforms for one thing that issues and one thing that may profit our group,” she stated, “and particularly serving to them perceive the much less lucky and elevating funds for many who want it.”

Their marketing campaign begins as we speak and runs by mid-December..

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